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Each concept includes a first offer, customer test, cost considerations and a launch plan.

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Start with people who understand the problem you want to solve.

Find your first five customersReach out to people in your target niche and ask about their current workflow.

Find a local founder groupLook for meetups, coworking spaces or small-business support in your area.

Share a small prototypeAsk for specific feedback before committing to a full product.